> 50 % of holiday shoppers say they are open to purchasing from new retailers. Appears In A marketer's guide to holiday supershoppers Related Data 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend. Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale. In 2018, nearly 40% of people began their holiday shopping in October. In 2018, nearly 50% of Q4 consumer electronics searches happened before Thanksgiving. Nearly 50% of consumer electronics shoppers have decided what brand to buy when they begin their shopping journey.