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Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year.

Google Analytics, U.S., Jan.-Dec. 2016. Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregate way.

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Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).
Google

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.
Google

Mobile searches containing "Black Friday" increased by 80% over the past two years.
Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.
Google Data

Mobile searches for “open now” and “store hours” grow throughout December and peak on Christmas Day.
Google Data

8 p.m. is the peak time for mobile shopping searches on Thanksgiving Day.
Google