Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year.

Google Analytics, U.S., Jan.-Dec. 2016. Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregate way.

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Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).
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In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.
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Mobile searches containing "Black Friday" increased by 80% over the past two years.
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In 2016, mobile searches for "where to buy" peaked on Christmas Eve.
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Mobile searches for “open now” and “store hours” grow throughout December and peak on Christmas Day.
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8 p.m. is the peak time for mobile shopping searches on Thanksgiving Day.
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