66% of all holiday shopping last season was planned before purchase. Appears In The hunt for the perfect gift: Thoughtful shoppers need your help Related Content How to reach (and win) deal-seeking holiday shoppers this season Your guide to the consumer's shopping journey Want to win the holiday season? Get to know these four types of shoppers Related Data 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. Mobile searches related to “best Black Friday” have grown over 80% in the past two years. > 60 % More than 60% of deal seekers say they research before they buy. 57% of shoppers say they look for helpful recommendations or suggestions for gifts. 49% of early-bird shoppers research before they buy to make the best decision. 62% of deal seekers research before they buy to make the best decision.