In 2016, mobile searches for "where to buy" peaked on Christmas Eve. Appears In Holiday shoppers want more help in a hurry—here’s how to succeed this season Related Content Holiday checklist 2017: What to know about today's mobile-first shoppers Related Data Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%). In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving. Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years. In the past two years, mobile searches for "product reviews" have grown over 35%. Search interest in "open now" has tripled in the past two years. We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.