In 2018, nearly 40% of people began their holiday shopping in October. Related Data 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend. Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale. > 50 % of purchases still happen in-store during the holidays. Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase. Searches for “gifts for dad” have grown +80% in the past two years.