Watch time of shopping videos with “holiday” in the title have increased over 4X in the past two years.

Google Data, U.S., Classification as “shopping” videos with “holiday” in the title was based on public data, such as headlines, tags, etc. and may not account for every such video available on YouTube, July 2016–June 2018.

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50%

Watch time of cooking videos with “holiday” in the title have increased by 50% over the past year.
Google Data

The amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the holiday classic "Love Actually" more than 20 million times.
YouTube

> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
Google Data

1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Google Data

> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data