Watch time of shopping videos with “holiday” in the title have increased over 4X in the past two years.
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Watch time of shopping videos with “holiday” in the title have increased over 4X in the past two years.
Google Data, U.S., Classification as “shopping” videos with “holiday” in the title was based on public data, such as headlines, tags, etc. and may not account for every such video available on YouTube, July 2016–June 2018.
As of September 2023, 35% of US consumers had already started their holiday shopping, and among those 32% have already made a purchase.
At the beginning of September 2023, 45% of U.S. consumers said they would like to receive communication from retailers and brands about end-of-year holiday promotions, deals, and/or gift ideas.
Among those planning to shop for the holidays, 65% say they will shop online more.
Searches for “halloween decorations” and “halloween costumes” have grown over 60% and 20% WOW, respectively.
Searches for “home appliances” have grown over 11,350% WOW.
87% of holiday shoppers reported using Google properties (e.g., Search, Maps, YouTube) as a shopping resource vs. social media platforms (65%) and top online marketplaces (59%).