In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

of people who continued to shop after Christmas week used Search for holiday-related shopping.

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

of electronics shoppers say they purchased products they discovered on YouTube.

45% of “dress” searches contain a reference to an event, like a wedding or graduation.