Related Data

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.

Google/Ipsos

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.

Google/Ipsos

In 2018, nearly 40% of people began their holiday shopping in October.

Deloitte

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Google/Ipsos

Searches for “gifts for dad” have grown +80% in the past two years.

Google/Ipsos