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When visiting a store, 62% of people used their phone.

Google Data, “How People Use Their Devices,” based on convenience sample of opt-in U.S. cross-device users, ages 18–49 who signed into Google and turned on Location History (mobile Android-only and IE/Chrome/Firefox desktop browser); calibrated to population studied, Jan. 2016–March 2016.

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Latest mobile trends show how people use their devices

Related Data

63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
Google/Ipsos
50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
Google/Ipsos
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
Google/Ipsos
58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
Google/Ipsos
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos