35% of shoppers say they choose to go to a store because it’s more fun than shopping online. Appears In Want to upgrade your in-store experience? Here’s what you can do Related Content Your guide to the consumer's shopping journey How mobile search is driving today’s in-store shopping experience Why overwhelmed shoppers are turning to online video for help Related Data Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase. Searches for “gifts for dad” have grown +80% in the past two years. Searches for “shopping app” have jumped 90% in the past two years. Searches for “gift + ____ year old” have grown +100% in the past two years. 82% of evergreen shoppers used a search engine related to their shopping. 1 in 3 last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.