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Nearly 80% of shoppers will go to the store to buy when they have an item they need or want immediately.

Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=3,613 online Americans 13+ who shopped in the past two days, Oct.–Dec. 2017.

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of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
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