Nearly 80% of shoppers will go to the store to buy when they have an item they need or want immediately. Appears In How mobile search is driving today’s in-store shopping experience Related Content 3 mindset shifts CPG marketers should adopt to win today’s shoppers Your guide to the consumer's shopping journey Consumers are always shopping and eager for your help Related Data 61% of shoppers would rather shop with brands that also have a physical location than ones that are online only. 43% of shoppers who used their phones in stores over the holidays did so to look for deals or savings. 50% of people who used search before shopping looked for details about the store itself, such as locations or proximity. 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in. 51% of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.