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Nearly 80% of shoppers will go to the store to buy when they have an item they need or want immediately.

Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=3,613 online Americans 13+ who shopped in the past two days, Oct.–Dec. 2017.

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61%

of shoppers would rather shop with brands that also have a physical location than ones that are online only.
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43%

of shoppers who used their phones in stores over the holidays did so to look for deals or savings.
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50%

of people who used search before shopping looked for details about the store itself, such as locations or proximity.
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63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
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51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
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50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
Google/Ipsos