A global survey found that 33% of shoppers currently pay in-store with their smartphones. Related Data A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in. 51% of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app. 30% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase. 58% of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
