28%
increase in online shopping for large home appliances in the first three quarters of 2017.
increase in online shopping for large home appliances in the first three quarters of 2017.
Google/Ipsos, U.S., Shopping Tracker Study, U.S., Q1/Q3, n=5,772 Americans 18+ who conducted shopping activities in past 48 hours, category shoppers (base size varies by category), Jan.–Dec. 2018.
As of mid-November 2023, U.S. holiday shoppers have 33% of their holiday shopping complete, which is 1 percentage point higher than the same time last year.
As of November 12, 2023, 11% of Americans said they had already bought Black Friday deals and 24% said they were going to start buying Black Friday deals soon.
Americans who shop for major sales events have different opinions on when is the best time to do so: 15% say before, 33% during, 13% after and 22% say it doesn’t matter because the entire period has good deals.
In 2022, the daily volume for shopping-related searches containing “vs” was over 90% higher during the week of Black Friday and Cyber Monday compared to the month of September.
Searches for “christmas tree on sale” have grown over 150% WOW, and searches for “christmas tree storage bag” have grown over 350% WOW.
Searches for “things to ask for for christmas” have grown over 85% WOW, and searches for “what do I want for christmas” have grown over 100% WOW.