Emily Eberhard2crop.jpg

Emily Eberhard

Global Head of Retail and Shopping Ads, Google

1, 11 Google/Ipsos, U.S., Omnichannel Holiday Study, Nov. 22–28, 2018, Holiday shoppers 18+ who shopped in previous 48 hours n=1240 shoppers, Nov. 2018–Jan. 2019.

2,3,5,13 Google/Ipsos, U.S., Omnichannel Holiday Study, Nov. 1–28, 2018, Holiday shoppers 18+ who shopped in previous 48 hours n=2836 shoppers, Nov. 2018–Jan. 2019.

4 Google/Ipsos, U.S., Omnichannel Holiday Study, Nov. 1–28, 2018, Holiday occasions past 48 hours with a purchase online n=2006, Nov. 2018–Jan. 2019.

6 Google/Ipsos, U.S., Omnichannel Holiday Study, Nov. 1–28, 2018, Holiday shoppers 18+ who purchased on their smartphone in previous 48 hours n=709, Nov. 2018–Jan. 2019.

7,8 Google Data, U.S., Nov.–Dec 2017.

9 Google Trends, U.S., Nov. 2013–Nov. 2018.

10 Google/Ipsos, U.S., Omnichannel Holiday Study, Nov. 1–28, 2018, U.S., Holiday occasions past 48 hours with a purchase n=3834, Nov. 2018–Jan. 2019.

12 Google/Ipsos, U.S., Omnichannel Holiday Study, Nov. 22–28, 2018, Holiday shoppers 18+ who shopped in previous 48 hours, n=1196 shopping occasions without a purchase, Nov. 2018–Jan. 2019.

14 Google Internal Shopping Search Data, U.S., Nov. 2018.

15 Google Internal Shopping Search Data, U.S., 2017–2018.

16 Google Internal Shopping Search Data, U.S., Trending search insights are based on increases in product popularity over the two-week period leading up to December, Nov. 2018.