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8 in 10

self-identified LGBT viewers said that brands are doing a better job today than five years ago at representing LGBT people in their ads.

Google Survey, “How YouTube Audience Views LGBT-Inclusive Advertising,” U.S., n=361 YouTube viewers 18+ who identify themselves as LGBT (YouTube viewers defined as adults who visit YouTube at least once a month), May 2017.

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75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
Google/4A's/Ipsos
50%

of electronics shoppers say they purchased products they discovered on YouTube.
Google/Ipsos

45% of “dress” searches contain a reference to an event, like a wedding or graduation.
Google

Searches for “best” in the apparel category increased by over 15% over the past two years.
Google

1 in 6

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”
Google