> 45 % Over 45% of American teens say they want to hear more from brands about LGBTQ issues specifically. Appears In What the evolution of #ComingOut videos can show brands about how to take a stand Related Content Understanding Gen Z through the lens of YouTube 4 lessons we’ve learned, sometimes the hard way, about inclusive marketing Pride year round: The benefits of LGBT-inclusive messaging in online video advertising Related Data 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. 87% of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from. A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. 85% of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from. 53% of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout. 49% of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
