Watch time of "does it work" videos grew by more than 11X in the past two years.

adults in the U.S. watches auto content on YouTube once per month.

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

of electronics shoppers say they purchased products they discovered on YouTube.

45% of “dress” searches contain a reference to an event, like a wedding or graduation.