Searches for phrases containing "LGBT" on YouTube doubled from 2015 to 2016. Appears In Pride year round: The benefits of LGBT-inclusive messaging in online video advertising Related Content Data Dive: 2 approaches to drive LGBT engagement with your ads Related Data Watch time of "does it work" videos grew by more than 11X in the past two years. 1 in 3 adults in the U.S. watches auto content on YouTube once per month. 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy. 50% of electronics shoppers say they purchased products they discovered on YouTube. 45% of “dress” searches contain a reference to an event, like a wedding or graduation.