> 90 %

Nearly 90% of marketers, across all types of organizations, agree that understanding user journeys across channels and devices is critical to their success.

Econsultancy/Google, U.S., “Customer Experience Is Written in Data,” n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America, n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample), May 2017.

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< 40 %

of marketers are using consumer research to drive decisions.
Google Surveys

A mobile shopping session contains at least six visits to an app or mobile site, and nearly half of those sessions include at least one transition between a mobile site and an app.
Google/Verto
63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
Google/Ipsos
50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
Google/Ipsos
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
Google/Ipsos