> 90 %
Nearly 90% of marketers, across all types of organizations, agree that understanding user journeys across channels and devices is critical to their success.
Nearly 90% of marketers, across all types of organizations, agree that understanding user journeys across channels and devices is critical to their success.
Econsultancy/Google, U.S., “Customer Experience Is Written in Data,” n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America, n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample), May 2017.
59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.