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Nearly 90% of marketers, across all types of organizations, agree that understanding user journeys across channels and devices is critical to their success.

Econsultancy/Google, U.S., “Customer Experience Is Written in Data,” n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America, n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample), May 2017.

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