Related Data

millennial dads say they consolidate their holiday shopping around Black Friday-to-Cyber Monday weekend.

Google/Ipsos

Millennial dads are nearly 3X more likely than average U.S. shoppers to think gift-wrapping options are very important.

Google/Ipsos
96%

of millennial dads said they had done searches related to the items they were hunting for.

Google/Ipsos

A little more than half of millennial dads said they visit multiple websites before settling on what to buy and who to buy from.

Google/Ipsos
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.

Google/Ipsos