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millennial dads say they consolidate their holiday shopping around Black Friday-to-Cyber Monday weekend.

Millennial dads more than 2X more likely to think it’s very important to be able to add a personal note to a gift.

96%

of millennial dads said they had done searches related to the items they were hunting for.

A little more than half of millennial dads said they visit multiple websites before settling on what to buy and who to buy from.

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.