96% of millennial dads said they had done searches related to the items they were hunting for. Appears In How to reach (and win) deal-seeking holiday shoppers this season Related Content The hunt for the perfect gift: Thoughtful shoppers need your help Your guide to the consumer's shopping journey Want to win the holiday season? Get to know these four types of shoppers Related Data 1 in 3 millennial dads say they consolidate their holiday shopping around Black Friday-to-Cyber Monday weekend. > 50 % A little more than half of millennial dads said they visit multiple websites before settling on what to buy and who to buy from. 3 X Millennial dads are nearly 3X more likely than average U.S. shoppers to think gift-wrapping options are very important. 2 X Millennial dads more than 2X more likely to think it’s very important to be able to add a personal note to a gift. 74% of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents. 75% of millennial parents say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X parents.