96%

of millennial dads said they had done searches related to the items they were hunting for.

Related Data

millennial dads say they consolidate their holiday shopping around Black Friday-to-Cyber Monday weekend.

Google/Ipsos

A little more than half of millennial dads said they visit multiple websites before settling on what to buy and who to buy from.

Google/Ipsos

Millennial dads are nearly 3X more likely than average U.S. shoppers to think gift-wrapping options are very important.

Google/Ipsos

Millennial dads more than 2X more likely to think it’s very important to be able to add a personal note to a gift.

Google/Ipsos
74%

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

Google/Ipsos Connect
75%

of millennial parents say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X parents.

Google/Ipsos Connect