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millennial dads say they consolidate their holiday shopping around Black Friday-to-Cyber Monday weekend.

Related Data

Millennial dads are nearly 3X more likely than average U.S. shoppers to think gift-wrapping options are very important.

Millennial dads more than 2X more likely to think it’s very important to be able to add a personal note to a gift.


of millennial dads said they had done searches related to the items they were hunting for.

A little more than half of millennial dads said they visit multiple websites before settling on what to buy and who to buy from.


of people who continued to shop after Christmas week used Search for holiday-related shopping.

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.