16%

of entertainment app users are between ages 45 and 54.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
93%

of smartphone owners use apps.

Ipsos MORI
81%

of app users say they’re the main shopper in their household.

Ipsos MORI
67%

of smartphone users utilize gaming, entertainment, news, and sports apps.

Ipsos MORI
52%

of gaming app users are women.

Ipsos MORI

a day is how often some users come back to their favorite games, sports, entertainment, and news apps.

Ipsos MORI