55%

of entertainment app users are men.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

93%

of smartphone owners use apps.

81%

of app users say they’re the main shopper in their household.

67%

of smartphone users utilize gaming, entertainment, news, and sports apps.

52%

of gaming app users are women.

a day is how often some users come back to their favorite games, sports, entertainment, and news apps.