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People spend one hour a day, on average, on news, sports, gaming, and entertainment apps collectively.

Ipsos MORI, U.S., Mobile app research report, "Something for everyone," July 2017.

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60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos
93%

of smartphone owners use apps.
Ipsos MORI
81%

of app users say they’re the main shopper in their household.
Ipsos MORI
67%

of smartphone users utilize gaming, entertainment, news, and sports apps.
Ipsos MORI
52%

of gaming app users are women.
Ipsos MORI

2X to 3X

a day is how often some users come back to their favorite games, sports, entertainment, and news apps.
Ipsos MORI