Mobile search is growing in importance-a fact emphasized in a brand value study done with Ipsos MediaCT. The survey, the first of its kind for travel brands, looked at the effect of mobile search on United Airlines' brand awareness and consideration. United saw a notable lift in the intent to buy with regard to ad placement-a clear indicator that there's opportunity to build brands via mobile.
Mobile Brand Value of Search: United Airlines
December 2013
Others are viewing
Marketers who view this are also viewing
-
ReportReport
The 2013 Traveler
-
ArticleArticle
New research shows search ads drive brand awareness
-
TutorialTutorial
How Leading Advertisers Are Using Search for Brand Building
-
ReportReport
How Mobile Is Transforming the Shopping Experience in Stores
-
ArticleArticle
Travel booking trends revealed in let's-book-it moments
-
ArticleArticle
What travel marketers should know about people searching for experiences