38% of people will switch from an app to a mobile site because they are more familiar with the mobile site. Appears In 3 benefits to merging your app and mobile web teams Related Content 4 insights into how shoppers use apps and mobile sites How mobile became a power tool in idle moments When it comes to mobile, it’s time to stop making excuses Related Data 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. 87% of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from. A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. 85% of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from. 53% of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout. 49% of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
