Mobile searches for “where to buy” grew over 85% in the past two years, with queries like “where to buy ugly Christmas sweater,” “where to buy cards,” and “where to buy gift boxes.”

Related Data

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

Google

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Google Data

Mobile searches for “gifts” grow 50% from the first week in December to the week of Christmas.

Google Data, U.S., Dec. 2016.

Mobile searches for “thoughtful” gifts have grown over 150% in the past two years.

Google Data

Mobile searches for “unique gifts” have grown 110% in the past two years.

Google Data