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Mobile searches for “best” face lotion and moisturizer have grown over 115% in the past two years.

Google Data, U.S., Jan.–Sept. 2017 vs. Jan.–Sept. 2015.

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No decision is too small for today's consumers

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Mobile searches for “best” have grown over 80% in the past two years.
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Mobile searches for “best” salt have grown over 375% in the past two years.
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Mobile searches for baby and toddler clothing have grown over 250% overall in the past two years.
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380K+

People have searched for baby and toddler clothing in over 380,000 ways in the past two years.
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