Mobile searches for “best wireless headphone(s)” have grown by over 80% in the past two years (e.g., “best wireless headphones for running,” “best wireless headphones for working out,” “best wireless headphones 2018”).

Related Data

75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

Google/4A's/Ipsos
50%

of electronics shoppers say they purchased products they discovered on YouTube.

Google/Ipsos

45% of “dress” searches contain a reference to an event, like a wedding or graduation.

Google

Searches for “best” in the apparel category increased by over 15% over the past two years.

Google

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”

Google