There has been significant growth — over 115% in the last two years — in mobile searches for things like “best face lotion” or “best moisturizer.”

Google Data, U.S., Jan.–Sept. 2017 vs. Jan.–Sept. 2015.

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60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
Google/Ipsos

Mobile searches for “best place to buy” have grown by over 70% in the past two years (e.g., “best place to buy glasses online,” “best place to buy a mattress,” and “best place to buy tires”).
Google Data

Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).
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Mobile searches for “best ___ earbuds” have grown by over 130% in the past two years (e.g., “best true wireless earbuds,” “best bluetooth earbuds,” and “best noise cancelling earbuds”).
Google Data

Mobile searches containing “not working” have grown by over 65% in the past two years (e.g., “touch id not working,” “ac not working,” and “why is hulu not working”).
Google Data