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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.

Related Data


of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Mobile searches containing “not working” have grown by over 65% in the past two years (e.g., “touch id not working,” “ac not working,” and “why is hulu not working”).

Mobile searches for “alternative(s) to” have grown by over 70% in the past two years (e.g., “alternatives to coffee,” “alternative to soy sauce,” and “alternative to cable).