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of today's shoppers say they're open to buying from new retailers during the holiday season

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of people who continued to shop after Christmas week used Search for holiday-related shopping.

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.

In 2018, nearly 40% of people began their holiday shopping in October.

In 2018, nearly 50% of Q4 consumer electronics searches happened before Thanksgiving.

Nearly 50% of consumer electronics shoppers have decided what brand to buy when they begin their shopping journey.