48% of today's shoppers say they're open to buying from new retailers during the holiday season Appears In New research exposes a gap in retailer-brand partnerships — and how to fix it Related Content How an industry underdog redefined the retail partnership model Inside Google Marketing: How we think about digital-first planning How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry Related Data 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. 87% of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from. A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. 85% of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from. 53% of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout. 49% of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
