Last holiday season, shoppers said half of all their online purchases were made on their smartphones.

Related Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

Google Trends Tool

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Google/Ipsos

Watch time of “holiday shopping” videos have increased over 4X in the past two years.

Google Data
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

Google/4A's/Ipsos