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Last holiday season, shoppers said half of all their online purchases were made on their smartphones.

Related Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Watch time of “holiday shopping” videos have increased over 4X in the past two years.


of people who continued to shop after Christmas week used Search for holiday-related shopping.


of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.