> 40 % of online transactions are now done on mobile. Appears In Holiday shoppers want more help in a hurry—here’s how to succeed this season Related Content Holiday checklist 2017: What to know about today's mobile-first shoppers Micro-Moments Now: Why 'near me' intent is a 'near you' opportunity Micro-Moments Now: Why expectations for 'right now' are on the rise Related Data Mobile searches for “black friday deals” have grown by over 200% in the past two years. Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%). In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving. Mobile searches containing "Black Friday" increased by 80% over the past two years. Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year. In 2016, mobile searches for "where to buy" peaked on Christmas Eve.