80% of people say they typically switch between online search and video when researching products to buy. Related Data A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. A global survey found that 33% of shoppers currently pay in-store with their smartphones. 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Shoppers go online first in over 60% of shopping occasions. Half of shoppers that went in-store first went online after. Over 90% of people surveyed around the world say they discover new brands or products on YouTube.