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of people say they typically switch between online search and video when researching products to buy.

Related Data

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.

A global survey found that 33% of shoppers currently pay in-store with their smartphones.


of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Shoppers go online first in over 60% of shopping occasions.

Half of shoppers that went in-store first went online after.

Over 90% of people surveyed around the world say they discover new brands or products on YouTube.