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Shoppers go online first in over 60% of shopping occasions.

Related Data

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.

A global survey found that 33% of shoppers currently pay in-store with their smartphones.

Half of shoppers that went in-store first went online after.


of people say they typically switch between online search and video when researching products to buy.

Mobile search queries that take place in a store have grown 15% in recent years.

Restaurant and food-related searches like “restaurants,” “restaurants near me,” and “food near me” commonly appear in the top 20 searches for many retailers.