Shoppers go online first in over 60% of shopping occasions. Related Data A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. A global survey found that 33% of shoppers currently pay in-store with their smartphones. Half of shoppers that went in-store first went online after. 80% of people say they typically switch between online search and video when researching products to buy. Mobile search queries that take place in a store have grown 15% in recent years. Restaurant and food-related searches like “restaurants,” “restaurants near me,” and “food near me” commonly appear in the top 20 searches for many retailers.