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Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Google/Ipsos, U.S., “How People Shop with YouTube” Study, n=2,401, 18–64 year olds who go online at least once per month and have purchased something in the last year, July 2018.

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75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

Searches for “gifts for dad” have grown +80% in the past two years.
Google/Ipsos

Searches for “shopping app” have jumped 90% in the past two years.
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Searches for “gift + ____ year old” have grown +100% in the past two years.
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82%

of evergreen shoppers used a search engine related to their shopping.
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1 in 3

last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.
Google/Ipsos