66% of shoppers prefer online shopping to find items they're looking for, compared to 27% who prefer offline. Appears In Think beyond the buy: Shopping is an omnichannel journey Related Content Search to video and back again: Explore how customers move through the purchase journey How turning to automation helped one company drive profitable growth How omnichannel grocers can win as shopping moves online Related Data 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. 87% of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from. A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. 85% of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from. 53% of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout. 49% of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.