80%+

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

Google Data, U.S., Mobile, Jan.–Sept. 2017 vs. Jan.–Sept. 2016

Appears In

The rise of personal searches

Related Content

It’s all about ‘me’—how people are taking search personally No decision is too small for today's consumers Micro-Moments Now: 3 new consumer behaviors playing out in Google search data

Related Data

60%+

growth in mobile searches for "__ for me" in the past two years.
Google Data

Mobile searches for bras have grown over 395% overall in the past two years.
Google Data

Mobile searches for “best” have grown over 80% in the past two years.
Google Data

Mobile searches for “best” face lotion and moisturizer have grown over 115% in the past two years.
Google Data

Mobile searches for “best” water bottles have grown over 165% in the past two years.
Google Data

Mobile searches for “best” salt have grown over 375% in the past two years.
Google Data