80%+ brand metric lifts for intent-based targeting compared to demographic-based targeting alone. Appears In The rise of personal searches Related Content It’s all about ‘me’—how people are taking search personally No decision is too small for today's consumers Micro-Moments Now: 3 new consumer behaviors playing out in Google search data Related Data 60%+ growth in mobile searches for "__ for me" in the past two years. Mobile searches for bras have grown over 395% overall in the past two years. Mobile searches for “best” have grown over 80% in the past two years. Mobile searches for “best” face lotion and moisturizer have grown over 115% in the past two years. Mobile searches for “best” water bottles have grown over 165% in the past two years. Mobile searches for “best” salt have grown over 375% in the past two years.
