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64%

of women agree that seeing images of products in context (e.g., a pair of jeans on a model) positively influences their purchase decision when shopping for apparel on mobile.

Related Data

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.

87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.

85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.

53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.

49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.