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60%

of internet users in the U.S. “agreed” or “strongly agreed” that price is more important for them than the brand name when buying a product.

Global Web Index, U.S., Internet Users, Wave Q3 2018.

Related Data

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
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87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
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A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
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85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
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