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of people say they typically switch between online search and video when researching products to buy.

Related Data


of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Over 90% of people surveyed around the world say they discover new brands or products on YouTube.


of shoppers said they’re open to learning about products on YouTube from brands.

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Over 50% of global shoppers surveyed say online video has helped them decide which specific brand or product to buy.

Over 40% of global shoppers surveyed say they have purchased products they discovered on YouTube.