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87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.

Google/Ipsos, Global, Global Retail Study, Base: total sample (n=14,206), online 18+ who shopped in the last week, countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, GB, U.S., AE, VN, Feb. 2019.

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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
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A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
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85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
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88%

of shoppers surveyed say product selection/variety is important to them when deciding which brand or retailer to buy from.
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