Mobile searches for “best time to book/travel/fly” have grown by over 70% in the past two years (e.g., “best time to book a flight,” “best time to travel to new zealand,” “best time to fly to florida”).

Related Data


of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).


59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.


Mobile searches containing “not working” have grown by over 65% in the past two years (e.g., “touch id not working,” “ac not working,” and “why is hulu not working”).

Google Data