Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

Related Data

In the past two years, mobile searches for "product reviews" have grown over 35%.

Google
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.

Google/Ipsos