People searched for "flowers," "michael kors," and "fitbit" the week leading up to Mother's Day in 2015 more than any other time of the year. Related Data 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. Mobile searches related to “best Black Friday” have grown over 80% in the past two years. > 60 % More than 60% of deal seekers say they research before they buy. 66% of all holiday shopping last season was planned before purchase. 57% of shoppers say they look for helpful recommendations or suggestions for gifts. 49% of early-bird shoppers research before they buy to make the best decision.