People searched for "flowers," "michael kors," and "fitbit" the week leading up to Mother's Day in 2015 more than any other time of the year.

Related Data

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

Google Data

More than 60% of deal seekers say they research before they buy.

Google/Ipsos
66%

of all holiday shopping last season was planned before purchase.

Google/Ipsos
57%

of shoppers say they look for helpful recommendations or suggestions for gifts.

Google/Ipsos
49%

of early-bird shoppers research before they buy to make the best decision.

Google/Ipsos