Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY.

Google Data, U.S., Mobile, Jan.–Sept. 2016 vs. Jan.–Sept. 2017.

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60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.
Google Data

Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.  
Google Data

Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY.
Google Data

Brand-specific searches for time-saving “delivery” and “pick up” apps have grown over 205% YoY.
Google Data

Searches for "free food" or "drink deal" restaurant apps have grown 100% YoY.
Google Data