69%
of shoppers are still undecided about which brand to buy, even when making purchases in a category they have bought before.
of shoppers are still undecided about which brand to buy, even when making purchases in a category they have bought before.
Google/Ipsos, U.S., “Fall Shopping,” online survey, n=2197 online Americans 18+ who shopped in last 48 hours and have shopped in the category before, Aug.–Sept. 2017.
As of September 2023, 35% of US consumers had already started their holiday shopping, and among those 32% have already made a purchase.
At the beginning of September 2023, 45% of U.S. consumers said they would like to receive communication from retailers and brands about end-of-year holiday promotions, deals, and/or gift ideas.
Among those planning to shop for the holidays, 65% say they will shop online more.
Searches for “halloween decorations” and “halloween costumes” have grown over 60% and 20% WOW, respectively.
Searches for “home appliances” have grown over 11,350% WOW.
87% of holiday shoppers reported using Google properties (e.g., Search, Maps, YouTube) as a shopping resource vs. social media platforms (65%) and top online marketplaces (59%).