69%
of shoppers are still undecided about which brand to buy, even when making purchases in a category they have bought before.
of shoppers are still undecided about which brand to buy, even when making purchases in a category they have bought before.
Google/Ipsos, U.S., “Fall Shopping,” online survey, n=2197 online Americans 18+ who shopped in last 48 hours and have shopped in the category before, Aug.–Sept. 2017.
59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.