of shoppers who used their phones in stores over the holidays did so to look for deals or savings.

of people who used search before shopping looked for details about the store itself, such as locations or proximity.

Nearly 80% of shoppers will go to the store to buy when they have an item they need or want immediately.

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.